Zain Sympathy During
Ramadan 2020
With the current circumstances of COVID-19 outbreak we saw many awareness and marketing campings done by individuals, government or privet sectors. Famous mobile telecom companies also feel responsible to encourage people to stay home raising awareness about “social distancing”. Zain is one of them.
Telecom companies hold the most creative 360 campaigns around the world. Zain Telecom SA, releases annual music video during the holy month of Ramadan sending positive messages about a social issue within the same year.
This Ramadan Zain created God Does Not Forget Us campaign raising awareness about “social distancing” by sharing motivational and emotional messages through a beautifully executed music video using strong lyrics and visuals highlighting the most prominent life changes in this period and how to cope with them positively, time for this sensitive spot and the creative with that sense of humor includes a simple but powerful message that we are strong and going to help each other to be stronger by staying a part now to be closer tomorrow avoiding a direct sales message.
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The campaign generated over 14 million views in 2 weeks also many bloggers and social media influencers shared the music video and their reaction to it from all over the world which shows the huge impact of this inspirational campaign.
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What liked the most is how Zain keeps impressing and surprising us with masterpieces that touches our heart and minds without putting to much effort on focusing on marketing. Also how they made the statement of being creative and inspirational in their marketing campaigns despite of using the same strategy every Ramadan we still get impressed and excited for their upcoming campaigns.
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